VP Marketing
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Company
Leading developer in the Middle East
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Location
UAE - Dubai
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Remuneration
- Competitive
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Experience
16 - 18 Years
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Position Type
Full Time
CR Ref. No.
1469358450
Head and Manage the Marketing and Communications division .
Description
- Lead, direct, motivate and measure a team of highly talented Marketing and Brand Professionals
- Oversees the creation of Customer Segmentation and Customer Experience strategies.
- Collaborates with sales, operations and marketing leadership to optimise strategies against customer needs across all business units
- Oversees and coaches Marketing Leaders and team
- Oversees customer-specific marketing initiatives and the development of sales initiatives and promotional programs driven by customer insights
- Champions Voice of the Customer program and provide actionable insights and recommendations to improve the overall customer experience
- Oversees market, customer and competitive research strategy and programs, as well as provide insight on short and long term market trends and reports
- Measures and tracks the effectiveness of Marketing programs with a clear ROI
- Shares Customer Segment and Customer Insight program results and learnings with relevant stakeholders
- Acts as a trusted advisor with senior executives on strategic business decisions
- Facilitates strategic planning discussions with marketing team and business stakeholders.
- Develop and implement the company's market-specific lead generation capabilities across multiple business segments
- Develop Stewart's global marketing strategy including collateral and direct response programs, tradeshows and web/interactive/social media.
- Ensure rigor and discipline across company-wide programs that support integrated marketing and sales models
- Act as a thought leader and change agent for the Stewart brand globally
- Measure, analyze and constantly improve the correlations between brand, marketing, customer insights, business intelligence, lead management, customer retention with demonstrated and measurable sales results
- Oversee in-house creative development across all marketing channels and business units
- Oversee trade show, industry events and other event planning
- Other duties as assigned or reassigned by manager
- Should have Multi-country experience.
